Tuesday, October 2, 2012

Price vs. Cost

If you just glance over the subject line you may initially think that the meaning of those two words is the same.  Let's frame them differently.  When you are going to buy a new car, the price is very important, agreed?  You may ask what is the price, or what is the cost of the salesperson.  However, I believe them to have disparate definitions.  I look at price as what I'm willing to pay for something that will add value to my life.  Cost, on the other hand, is lost money (so to speak).  The cost of ownership of a car means fuel, insurance, and maintenance.  Costs will never be recouped. 

If you frame those questions around your dreams and ambitions, you must know that you will pay a price.  The price may be time away from your family, lost sleep, or suffering the indignation of your friends and family that think you will never succeed.  The cost of quitting is so much greater.  You will suffer the cost of failure much longer.  It will gnaw at you daily, eating away at your self-respect and dignity. 


If you are going to pay for something (a price or a cost), you may as well pay the price and enjoy life.

 

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