For those of you building a business, or a brand, this is a good reminder that building something that will last requires time, effort and the right people.
The reason you don't have to pander is that you're not in a hurry and
you don't need everyone to embrace you and your work. When you focus on
the weird, passionate, interesting segment of the audience, you can do
extraordinary work for a few (and watch it spread) instead of starting
from a place of average. ~ Seth Godin
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